Meet Director Minwoo Lee


  • Ph.D. (University of Massachusetts Amherst)
  • M.S. (Text Tech University)
  • M.B.A. (Korea Aerospace University)
  • B.B.A. (Korea Aerospace University)

Expertise & Research Interests

  • Big Data and Business Analytics
  • Machine Learning
  • Impact of Information Technology in Hospitality and Tourism Management
  • Service Innovation
  • Persuasion and Customer Decision-Making in Social Media

Dr. Minwoo Lee, the Director of Data Analytics and Service Innovation Lab (DASIL), is a widely recognized author of more than 25 peer-reviewed journal articles, book, book chapters and trade articles in hospitality, tourism and information systems. He currently is an Assistant Professor at the prestigious Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston and Director of Research for Bali Group.


Dr. Lee taught at the Isenberg School of Management at the University of Massachusetts Amherst and the Korea Aerospace University. Over the course of Dr. Lee’s academic career, he received several awards and recognition as a recipient of 50-in-5 Scholar at the University of Houston (2020), the Best Paper Award at the Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism (2020, 2021); Provost’s 50-in-5 Research Award for Faculty (2019); New Faculty Research Award at UH (2017); the Best Paper Award at the Korea America Hospitality & Tourism Educators Conference (2017); the Best Paper Award at the Asia Pacific Management Conference (2015); and the Minister’s Grand Prize from the Ministry of Information and Communication, South Korea (2004).


He currently serves as an editorial board member for leading hospitality and tourism journals such as the International Journal of Contemporary Hospitality Management, Journal of Hospitality and Tourism Technology, Journal of Smart Tourism, and Tourism Economics. Applying his knowledge and expertise in business analytics and information technologies, Dr. Lee worked as a consultant and research associate for several prominent multinational hotel chains such as Accor Hotels, Hilton, Intercontinental Hotel Group, and France Telecom.


He currently teaches several courses both at an undergraduate and graduate level including Hospitality Business Analytics & Communication, Hospitality Metrics and Data Analytics, Innovative Technologies in hospitality, Hospitality Technology, and Social Media Marketing while serving as the dissertation chair for Ph.D. and Master students and faculty advisor for Smith Travel Research Student Market Study Competition teams.